EAT NO M!LK CHOCOLATE
No m!lk, less CO2. We can hear you thinking: Eat No M!lk chocolate? How does that work? Well, our No M!lk chocolate contains – indeed – no milk. And that saves a lot of CO₂e, up to 50%!
People often do not realise that milk chocolate is packed with cow's milk. (Uhm, what’s in the name?) And therefore packed with emissions. With this campaign we, Hands Off, want to make it clear to the whole of the Netherlands that tasty chocolate does not need milk at all. Just look at our tasty chocolate. Completely milk-free. In other words: No M!lk, less CO₂.
CHOCOLATE THAT MAKES YOU MELT, NOT OUR PLANET
We are all crazy about it: chocolate. But did you know that most milk chocolate emits almost twice as much CO₂e as pork? We find that CHOC-ing – and that is why we do it differently.
At Hands Off we fight for chocolate the earth does not melt from. By replacing cow's milk with a plant-based alternative, the emissions of our No M!lk chocolate are far lower than those of 'ordinary' milk chocolate from the supermarket.
LESS CO2 THAN YOU THINK
Together with CarbonCloud we calculated the CO₂e emissions of all our products. And not only our own – the emissions of comparable chocolate products in the Netherlands as well. The results? Here they are:
WOW! So by choosing No M!lk chocolate you really are doing well. Not only tasty for yourself, but for our planet too. Would you eat nothing but No M!lk chocolate from now on? Then you save as much CO₂e per year as:
🚿 Showering for 5 minutes every day for a year 🐖 Eating (pork) meat every day for over a month 🚗 Driving 186 kilometres by car
100% PLANT-BASED, 100% TASTE
To make our No M!lk chocolate just as tasty as the cow's milk alternative, we developed a secret recipe! A glimpse behind the curtain? We add extra hazelnut praline for a rich taste and a lovely creamy texture. Oh yes, we also always have our products extensively tested, so we know for sure that we make super tasty chocolate. Fancy joining a tasting sometime? Then sign up for the newsletter at the bottom of the page and stay up to date with the latest choco news!
HUH, A COW?
Huh? A cow at a plant-based brand? We get it! It is precisely by showing a cow that we make visible what is normally behind milk chocolate: polluting cow's milk! Something a lot of people never stop to think about. But tasty chocolate does not need a cow at all. And the more people choose No M!lk chocolate, the more impact we make – far more than this cow.
The cow comes from a small, non-commercial farm where she lives freely with her calf. So not a dairy farm. For the campaign we filmed her by her barn against a green screen, so we could move her digitally. That way we only had to film her briefly and she can now be placed anywhere in the world.
ABOUT HANDS OFF
Hands Off fights for chocolate the earth does not melt from. The high CO2 emissions of cow's milk are the reason for Hands Off to replace cow's milk and make 100% plant-based chocolate. Besides cow's milk, cacao also has a major influence on CO2 emissions. That is why we buy traceable cacao wherever possible, to make the chain transparent and fight deforestation. As a result our choco emits well over half less CO2 than 'ordinary' cow's milk chocolate in the Netherlands. Since 2023 we are also certified as a B Corp.
